The Process

All the stores was along one street. They had white domestic awnings in front, and the country people hitched their horses to the awning-posts. There was empty drygoods boxes under the awnings, and loafers roosting on them all day long, whittling them with their Barlow knives; and chawing tobacco, and gaping and yawning and stretching — a mighty ornery lot.

Brand Identity

Increased territory was allocated to white space for constrast and their brand mark was evolved to a modern form – a rhino mark that is digital-friendly and as iconic as the house-hold name Topline Tools has earned in South Africa.